Bibliography

Please find below a list of the content we have referenced in our blog. Please also note that all photos used in our blog, apart from personal photos, will be referenced in this bibliography alone, not at the end of each blog post.

About prime, PRIME. Available at: https://drinkprime.uk/pages/about-prime. 

ADVERTISEMENT, U. (2023). UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC. [online] www.ufc.com. Available at: https://www.ufc.com/news/ufc-announces-global-marketing-partnership-logan-paul-and-ksi-their-prime-beverage-brand.

Andre (2022). What’s Really in Prime Hydration? [Ingredient Analysis]. [online] Dejittr. Available at: https://dejittr.com/whats-really-in-prime-hydration-ingredient-analysis/ [Accessed 11 Mar. 2023].

Andre (2022a). Gatorade vs. Prime: Ingredients, Performance, & More. [online] Dejittr. Available at: https://dejittr.com/gatorade-vs-prime-hydration-which-is-better-explained/.

Arsenal partners with PRIME hydration drink. (2022). Arsenal partners with PRIME hydration drink. [online] Available at: https://www.arsenal.com/arsenal-prime-hydration-drink-partner-ksi-logan-paul-emirates-stadium.

Bharadwaj, N. (2023) Kevin Holland exposes Logan Paul and UFC's prime deal, claims prime doesn't pay enough for sponsorship, Sportsmanor. Available at: https://www.sportsmanor.com/ufc-news-kevin-holland-exposes-logan-paul-and-ufcs-prime-deal-claims-prime-doesnt-pay-enough-for-sponsorship/ (Accessed: March 16, 2023).

Barrington, R. (2021) The impact of micro and macro environment factors on marketing, Oxford College of Marketing Blog. Available at: https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/ (Accessed: March 11, 2023).

Bhattacharya, R."anarkiddie" (2023) How has prime hydration become so successful? understanding the origins of KSI and Logan Paul's venture, 

Coach, K.- T. (2023) 7 disease-causing ingredients found in everyday food:some banned in other countries, some proven to cause cancerbut you'll still find them on your grocery store shelves today(avoid these at all costs): Twitter. Twitter. Available at: https://twitter.com/AskCoachKev/status/1632743347071664130 (Accessed: March 16, 2023).

DOES PRIME TASTE BETTER THAN GATORADE?! (2022) YouTube. YouTube. Available at: https://www.youtube.com/watch?v=7dBlJkNnHbI (Accessed: March 16, 2023).

Fuller, A. (2023) Major supermarket announces when it will be stocking prime, The Sun. The Sun. Available at: https://www.thesun.co.uk/money/21430227/sainsburys-prime-drink-ksi-supermarket/ (Accessed: March 16, 2023).

Herbert, C. (2023) KSI and Logan Paul reveal how much money prime drink has made, JOE.co.uk. Available at: https://www.joe.co.uk/news/ksi-and-logan-paul-reveal-how-much-money-prime-drink-has-made-378178 (Accessed: March 16, 2023). 

Hydration, P. (no date) Collections, PRIME. Available at: https://drinkprime.uk/products (Accessed: March 10, 2023).

Kafferine Yamagishi a b et al. (2021) Strategic Marketing Initiatives for Small Co-operative enterprises generated from SWOT-tows analysis and evaluated with Promethee-Gaia, Journal of Co-operative Organization and Management. Elsevier. Available at: https://www.sciencedirect.com/science/article/pii/S2213297X21000215 (Accessed: March 6, 2023).

Kavanagh, J. (2022) When is KSI and Logan Paul's prime drink coming to the UK?, The Sun. The Sun. Available at: https://www.thesun.co.uk/tvandshowbiz/17432059/ksi-logan-paul-prime-drink-uk-release/ (Accessed: March 16, 2023). 

KSI reveals he 'hates' the reselling of Prime | Capital FM (2023) YouTube. YouTube. Available at: https://www.youtube.com/watch?v=LOdmHkZvac0 (Accessed: March 6, 2023).

KSI (@ksi) • instagram photos and videos (no date). Available at: https://www.instagram.com/ksi/ (Accessed: March 2, 2023).

Logan Paul (@loganpaul) • instagram photos and videos (no date). Available at: https://www.instagram.com/loganpaul/ (Accessed: March 2, 2023).

Logan Paul and KSI launch prime energy, Dieline. Available at: https://thedieline.com/blog/2023/1/5/logan-paul-and-ksi-launch-prime-energy (Accessed: March 16, 2023).

LTD, A. (2022). Amazon.com: Customer reviews: Prime Hydration Drink Sports Beverage ‘ICE POP,’ Naturally Flavoured, 10% Coconut Water, 250mg BCAAs, B Vitamins, Antioxidants, 834mg Electrolytes, only 20 Calories per 16.9 Fl Oz Bottle (Pack of 12). [online] www.amazon.com. Available at: https://www.amazon.com/gp/aw/reviews/B0B1VZW7DB [Accessed 11 Mar. 2023].

McNicoll, A. (2023) Prime time: The rise and rise of energy drinks, The Week UK. The Week. Available at: https://www.theweek.co.uk/news/uk-news/959911/prime-time-the-rise-and-rise-of-energy-drinks (Accessed: March 2, 2023). 

Men’s Health. (2023). Logan Paul’s New Energy Drink Is as Controversial as You’d Expect. [online] Available at: https://www.menshealth.com/nutrition/a42859450/prime-energy-drink-logan-paul/. 

Momin, A. (2023) Red Bull Pestle Analysis: 6 factors that give the brand wings, PESTLE Analysis. Available at: https://pestleanalysis.com/red-bull-pestle-analysis/ (Accessed: March 11, 2023).

Module specification (2022) HSPV5S-15-4 - Introduction to the Principles of Marketing. Available at: https://unidocs.hartpury.ac.uk/document-library/module-specifications/hspv5s-15-4-introduction-to-the-principles-of-marketing/?keywords=introduction%2Bto%2Bthe%2Bprinciples%2Bof%2Bmarketing (Accessed: March 15, 2023). 

Onstad, E. (2019) Plastic bottles vs. aluminum cans: Who'll win the global water fight?, Reuters. Thomson Reuters. Available at: https://www.reuters.com/article/us-environment-plastic-aluminium-insight-idUSKBN1WW0J5 (Accessed: March 10, 2023).

Prime (@drinkprime) • instagram photos and videos (no date). Available at: https://www.instagram.com/drinkprime/ (Accessed: March 2, 2023).

PRIME. (2022). Tropical Punch. [online] Available at: https://drinkprime.uk/products/tropical-punch-hydration [Accessed 11 Mar. 2023].

Prime Hydration. (n.d.). About Prime Hydration. [online] Available at: https://drinkprime.com/pages/about-prime.

Ravanavar, G.M. (2021) Strategic formulation using TOWS matrix – A case study, International Journal of Research and Development. Available at: https://www.academia.edu/61209236/Strategic_Formulation_Using_Tows_Matrix_a_Case_Study (Accessed: March 6, 2023).

Samantha-Bartlett (2023) Logan Paul and KSI announce new prime energy drink is coming to UK soon, Dailystar.co.uk. Available at: https://www.dailystar.co.uk/real-life/logan-paul-ksi-announce-new-28883381 (Accessed: March 16, 2023).

Sports news. Sportskeeda. Available at: https://www.sportskeeda.com/esports/how-prime-hydration-become-successful-understanding-origins-ksi-logan-paul-s-venture (Accessed: March 8, 2023). 

Team, C.F.I. (2022) Macroeconomic factor, Corporate Finance Institute. Available at: https://corporatefinanceinstitute.com/resources/economics/macroeconomic-factor/ (Accessed: March 9, 2023).

Team, T.I. (2022) Microeconomics definition, uses, and concepts, Investopedia. Investopedia. Available at: https://www.investopedia.com/terms/m/microeconomics.asp. 

The Independent. (2023). Who actually owns Prime energy drinks? [online] Available at: https://www.independent.co.uk/life-style/prime-hydration-energy-drink-logan-paul-ksi-b2254247.html.

Unknown (2022) Subject guides: Marketing: Pestle analysis, PESTLE Analysis - Marketing - Subject guides at University of Sydney. Available at: https://libguides.library.usyd.edu.au/c.php?g=508107&p=5994242#:~:text=PESTLE%20stands%20for%20Political%2C%20Economic,a%20new%20business%20or%20industry. (Accessed: March 9, 2023).

US, S. (no date) Prime hydration drink: Flavors ship assorted, Showcase US. Available at: https://shopatshowcaseusa.com/products/prime-hydration-energy-drink (Accessed: March 16, 2023).

Wang, K.-cheng (2007) A process view of SWOT analysis, Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan. Available at: https://journals.isss.org/index.php/proceedings51st/article/view/470 (Accessed: March 2, 2023).

W, C. (2022). KSI & Logan Paul Team Up To Launch New Drink Company ‘Prime’. [online] GRM Daily. Available at: https://grmdaily.com/ksi-logan-paul-drink-launched/.