Analysis of the Success of Prime's Marketing Strategies

The success of Prime's marketing strategies can be measured by their number of followers on social media platforms, their total revenue and the time it has taken for the brand to become a 'high street' name.  Since launching the brand in June 2022 (Kavanagh, 2022), Prime has had a very rapid progression from conception to viral social media trend.  This is a very strong indication of the success of Logan Paul and KSI's Marketing strategies using their pre-existing social media following to promote and sell their product.  In the month of January alone, Prime made $45 Million in sales (Herbert, 2023), another indication that the marketing strategies employed have been successful.  In addition, the increase in sales of Prime on the 'Prime Black Market' indicate that there is a high demand for the product (Fuller, 2022).  On the whole, it has to be concluded, when looking at the SWOT/TOWS, macro economics, micro economics and use of social media, that Prime has been very successful in their launch, promotion and subsequent sales of the product.  

References:

Fuller, A. (2022) KSI says Asda workers are selling prime drink on black market, The Sun. The Sun. Available at: https://www.thesun.co.uk/money/20190492/ksi-prime-drink-asda-workers-sell/ (Accessed: March 16, 2023).

Herbert, C. (2023) KSI and Logan Paul reveal how much money prime drink has made, JOE.co.uk. Available at: https://www.joe.co.uk/news/ksi-and-logan-paul-reveal-how-much-money-prime-drink-has-made-378178 (Accessed: March 16, 2023).

Kavanagh, J. (2022) When is KSI and Logan Paul's prime drink coming to the UK?, The Sun. The Sun. Available at: https://www.thesun.co.uk/tvandshowbiz/17432059/ksi-logan-paul-prime-drink-uk-release/ (Accessed: March 16, 2023).

(Catriona Veal)